Spinfluence: Restaurant engagement case study

BuiltSaaS · Restaurant engagement

A QR-code prize wheel that turns diners into Google reviews, with automated replies, review insights and a multi-location owner dashboard.

Built at: RaftWorks
Client: Spinfluence
Role: Full-stack developer
Platform: Web app · Diner mobile web
Year: 2025

spinfluence01 / 25

Platform-wide key metrics

01 / 06The problem

Restaurants live and die on Google reviews, but happy diners rarely leave one, and owners have no time to reply to reviews or read them for patterns.

02 / 06My role

Built the diner flow: QR scan, review, prize wheel and reward
Built review analytics and rule-based automated replies
Built multi-location accounts, team management and a customer list
Integrated Stripe subscriptions

03 / 06Diner flow

Owners configure the wheel's rewards (discount percentages, free items, gift cards) and print a QR code. Diners get a result screen immediately after spinning.

QR code a restaurant prints for tables — Table QR code

Reward setup for the prize wheel — Set up rewards

Reward preferences for a percentage discount — Reward: discount

Reward preferences for a free item — Reward: free item

Diner-facing result screen after spinning — Diner wins a discount

Diner-facing free item result — Diner wins a free item

04 / 06Insights

Beyond star ratings and spin engagement, the analytics pull a keyword tag cloud from review text and surface improvement tips (food quality, cleanliness, service) alongside peak-review-time heatmaps and reward redemption by type.

Owners write reply templates and map each one to a star-rating range; the system applies them automatically.

Review analytics with sentiment, peak times and improvement tips — Review analytics · full page, scroll inside

Review analytics metric overview — Review analytics: metrics · full page, scroll inside

Reviews page with star ratings — Reviews

A single review with rating and reply — Review detail

Reply templates mapped to star-rating ranges — Automated reply rules

05 / 06Operators

A platform-wide Key Metrics view aggregates users, revenue and reviews across every location, with its own multi-location onboarding, plus auth, billing tiers, team management and a CRM-style customer list.

Key metrics across multiple restaurant locations — Platform-wide key metrics · full page, scroll inside

Metrics overview for one restaurant — Per-restaurant metrics · full page, scroll inside

Spinfluence marketing homepage — Marketing site · full page, scroll inside

Platform-level list of restaurant owners — Restaurant owners

Multi-location onboarding flow — Add a location

Customer list with filters — Customer list, filtered

User management for restaurant staff — Team management

Dialog for adding a team member — Add a team member

Single-location and multi-location subscription plans — Plans: single and multi-location

Checkout dialog for a subscription plan — Plan checkout

Profile and settings

Profile editing

06 / 06Tech stack

Platform: Bubble.ioBackend workflows
Integrations: API ConnectorGoogle reviewsStripeSMS

BuiltResult

Built end to end: diner flow, owner analytics, automation and multi-location billing.

reward types: 4+
dashboard levels: platform and location: 2

Every screen

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What needed solving

What I owned

A reason to review, at the table

A dashboard that reads reviews, not just counts them

Built for more than one restaurant

What it's built with

Built end to end: diner flow, owner analytics, automation and multi-location billing.

All 25 screens